Business without borders:

Corn is perhaps Mexico’s most important agricultural commodity – one at the center of its culture and socioeconomic life. Much of the corn Mexico consumes comes from the U.S., making it America’s top agricultural export to Mexico. The Mexican government, however, is taking the U.S.’s warnings on renegotiating NAFTA seriously and is exploring new avenues to import corn from other countries – including Argentina and Brazil – as well as ways to increase domestic production. Even though American corn exports to Mexico total nearly $2.6 billion a year (out of the $525 billion in annual trade between the two countries) it is a symbol for the nation’s economic co-dependence.

Click here to read more: https://www.nytimes.com/2017/04/02/world/americas/mexico-corn-nafta-trade.html

US-MX Relations:

The following Foreign Policy article states – “Although serial fabrication is currently popular in the White House, we believe facts matter”. And indeed, facts do matter. This is especially relevant when examining President Trump’s statements on Mexico – not only threatening $500 billion in annual trade, but also U.S.-Mexico relations and America’s national interests. Below is an evaluation that highlights six of the president’s false assertions about Mexico and the dangers that they pose to the United States and to the U.S.-Mexico relationship.

Click here to read more: http://foreignpolicy.com/2017/03/28/fact-checking-trumps-alternative-facts-about-mexico/

PR & Communications for Business:

Companies may conclude that they should adopt Mr. Trump’s unconventional communication tactics now that they have seemingly been proven successful. We believe that this is the wrong course of action. Companies are not candidates. Aside the fact that politicians consistently use Twitter and other social media platforms to astounding effect, it is all indicative of a communications dynamic that is increasingly direct and unfiltered by traditional media. Direct communication and new platforms can be effective, but companies should be wary of mimicking the aggressive style that politicians and candidates utilize. The expectations for companies remain focused on accountability and responsibility to investors, employees, customers and other parties.

Click here to read more: https://abmac.com/wp-content/uploads/2016/05/Rise-of-Trump-Corp-Comms-Lessons-2.pdf