Business without borders:
The federal government has settled on finalists to design President Donald Trump’s border wall with Mexico but has decided not to disclose any names. Are we the only ones who thought that maybe, just maybe, he had changed his mind on this particular issue? Authorities plan to select winners by June 14th to build prototypes in San Diego -on a short stretch of land near the Otay Mesa border crossing with Mexico. Why San Diego? The land is federally owned and the authorities intend to compare the prototypes to existing fencing nearby that was breached 800 times in the past year. Building a wall on the Mexican border was a cornerstone of Trump’s presidential campaign and it is clear that he intends to follow through.
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Mexico’s top companies plan to reduce their investment in the U.S. in 2017. The uncertainty over the future of trade relations with the United States under the Trump administration was the driving force. The Consejo Mexicano de Negocios – a group comprising the 50 largest Mexican companies from various economic sectors – said that they would invest 6.2 percent less in 2017 than they did in 2016 (a decrease of $33.5 billion to $31.43 billion). This comes as a result of President Trump’s threat to pull out of NAFTA if it cannot be renegotiated to better benefit the U.S.
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PR & Communications for Business:
At some point every business faces a crisis – whether self-inflicted or completely out of your control. To customers – and possibly investors and stakeholders – why the crisis occurred doesn’t matter. What you do in response, and more importantly how you communicate, makes the difference. To effectively resolve a crisis you must follow three basic rules. First, know the issue – gather facts, analyze and understand them. This first step seems obvious and is usually overlooked, but is crucial for the following ones. Second, provide just enough information – even if you already know all of the facts, you don’t need to release them. Controlling the information allows you to control the message. People do not always perceive your message the way that you intend – managing the narrative is key. Last but no least, be honest. Honesty is not merely an ethical issue; telling the truth is a savvy business strategy. Do not change the facts; change the strategy to deliver them. For any PR or Crisis Management questions, contact us today!